I've been spruking the name of Barack Obama to my friends for almost 2 years now. Their responses are either of the sympathetic but slightly pity driven form, finding funny gifs or
images, or else quietly taking me aside to suggest he might not be "the one" the messiah bound in human flesh. They wonder if his talk of 'hope' and 'change' isn't just false advertising, designed to take in the young and the foolish who have spent 8 years cursing the name Bush.
Yet however strong his ability to use his rhetoric to move our hearts (especially when
set to music), he is even better at using it to position himself and control the landscape and to me this is his real appeal. Not change in itself, but competence as a change.
When G.W.Bush ran in 2004 seeking to gain his precious 50.1% by appealing to his core base and only them, and Kerry muddled around with angry, tired democrats, Obama spoke to the idea that elections and the public arena could be about a united country, not a red or blue one. Such eloquence was less designed to make us want to join hands together, and more about asserting that all could and should get behind him, that as Americans their first duty was to back the unifying candidate. Their citizenship required them to vote for the democrat. The pitch failed, but few failed to be impressed by this young man on the rise. In 2007 we saw the same clever use of rhetoric as Obama clearly expressed not only what the public wanted "change", but an engine to achieve it "hope" and then dared his opponents to contradict him. Whilst he maintained the same themes throughout, first Clinton and then McCain laughed at the idea. Experience was the key they claimed, what’s this young kid going to do at 3am they mocked. But Obama repeated his mantra. Then grudgingly it became it was experience as a requirement for change. You have to be a proven Maverick if you want change. A reformer. But Obama stood his ground, repeating his themes, all the while focusing down below the air waves and TV campaign on building an organisation of millions to get people voting, to get people talking, under the mantra "Include. Respect. Empower" whilst Clinton and McCain focused on TV add buys, Obama quietly requited an army to talk to their neighbors. But not just in the old model of calling to harass. He asked them to get involved themselves. To become team leaders. His paid operatives would be somewhere in the background, but mainly it would be volunteers running the campaign. Their ability to requite new members was their path to ascension in the office and organisation. Of course Clinton and McCain were still unaware of this, as they battled to control the nightly news cycle, clocking up points after points they were sure as they dominated the talking heads and got everyone to run their campaign adds for free. But somewhere these two proven politicians both knew it wasnt working. Experience wasn’t trumping change. Change was what the people wanted. And so reluctantly, but with great flourish they both embraced it. For Clinton it came too late, the race was over she just hadn’t quite realized it. For McCain however, it led him to his single greatest political mistake: Picking Sarah Palin. What could be more a sign of change than to choose a woman from Alaska as VP.
With the choice of Palin Obama’s victory was complete. Not because of the way her flaws would drive many from the GOP, not in the way it showed how blatantly political and identity politics driven McCain’s choice was, but because it ended McCain’s genuine claim to experience, and forced him to become an agent of change. Obama had set the field for the year it was about “change” and with the pick of Palin, McCain had finally, reluctantly, grudgingly agreed.
For the public from that moment on it became pretty easy. The early interest in Palin died away, and Obama went on doing the things that were necessary. A strong, calm, measured showing in the debates, and not over-reacting to the economic crisis as McCain immediately did with his campaign suspension. Neither of these was significant in themselves, but they showed that Obama could be trusted to be a steady hand all the while he pushed for change.
It was change the public wanted after 8 years of cronyism, corruption, torture, abuse of the constitution, arrogance, woowserism, and incompetence. They wanted change, and Obama all along was going to hold himself out there as the real deal. His opponents final desperate claim to also be change agents was always going to fail because the people will reliably enough always go with the original instead of copies (which is a lesson the left never really learnt trying to outmuscle -on defence- or out bastardise -on immigration- the right over the last 20 years) .
I first began to admire Obama back in 2006 because here was someone who had obvious and clear political skills, and was on our side. I’ve never been entirely sure what kind of a democrat he is. Or how our views mesh, there is a somewhat elusive, lack of hard stance approach to his views (other than when he spots an opening ie no gas tax holiday, or a middle class tax cut). In foreign policy he offers a mix of realism in his response to the Iraq War, whilst also being a solid endorser of the idea of America’s unique ability and role to spread democracy around the world. Likewise in domestic policy he wants to create some kind of universal health care and green high tech industries, but made neither a focus of his campaign or justification for his candidacy.
In this his real appeal, is not just change (and never underestimate the impact of America erasing the original sin of slavery by electing a black man) but competency. Something we take for granted in most parliamentary democracies, that even the bastards know what they are doing, but far from the case in lone man presidential systems. Obama to me represents someone who I know will get things done. He might not be as smart as Bill Clinton, but his rhetorical political skills are far greater. He might not be as dedicated to domestic reform for Health Care as Hillary Clinton, but his likelihood of achieving something is greater. He might not be as committed to helping the poor rise up out of poverty as John Edwards, but he will be able to guarantee policy changes from the very beginning. He might not be as used to the whims of foreign policy as Joe Biden or John McCain, but his ability to outwitted the best political minds in the USA suggests he will do the same against the rest of the world, particularly when not just his career (as during the election) but now his country’s fate is riding on his choices.
Why Obama ? Because he has the best political skills I’ve ever seen. He promises not a future vision that I desire, but as strong and capable a vehicle to ride towards improving America’s standing in the world, making good on its promises to its citizens and promoting liberalism as a honorable and worthy path for the betterment of mankind. I’ve never been that interested in Obama’s vague references to the end goal, what matters is his clearly demonstrated ability to lead his party towards those goals.
That is why he will win on Tuesday, that is why he is so inspiring. Not the hope, but the underlying talent. From there anything truly is possible. Barack Obamas real appeal is competence. Sadly after the Bush years that will be a real change.